A Brief Introduction

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A Brief Introduction

The Jahangirnagar University Journal of Marketing (JUJM) is inviting original research paper focusing on theoretical, practical or methodical contribution for the volume-8, Issue-1. The journal encourages originality and novelty of works of the researchers for publication. The publication in the Jahangirnagar University Journal of Marketing ensures rigorous double blinded peer review process. Authors are requested to submit their paper to the Editor of Jahangirnagar University Journal of Marketing according to the guidelines.

Our Aim

Jahangirnagar University Journal of Marketing publishes the manuscripts in the area of business and economics. As an interdisciplinary journal, Jahangirnagar University Journal of Marketing serves academicians and practitioners in the field of business and economics. It is an appropriate outlet for the research paper designed to be of interest, concern, and applied value to its audience of scholars and professionals. Manuscripts may be conceptual or empirical in nature focusing quantitative, qualitative and/or mixed method analysis.