Marketing Promotion: The Key to Increase Sales: A Study on Berger Illusions Service
Author(s)
Farhana Sehreen, Tanzina Afrin, Nobinkhor KunduAbstract:
Berger Illusions is one of the customized offerings from Berger Paints. Illusions are positioned in the premium category with an offer to transfer a wall into a beautiful artwork. Illusions is a service, which entails providing complete designers’ solutions. It has been found that Berger has its brand name, and they are giving the best service available now. But if they increase the promotional offer and add a bit more marketing promotion to all level of service, they will have a better sales figure.