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The Use of Social Media in Destination Marketing: A Case Study on Bangladesh Parjatan Corporation


Barota Chakraborty

The application of social media by the National Tourism Organizations (NTOs) has seen a significant growth over the past few years. In Bangladesh, the National Tourism Organization (NTO) of Bangladesh Parjatan Corporation (BPC) also employs some social media strategies. As, this study intends to focus on the use of social media by the Bangladesh Parjatan Corporation and their strategies of using social media in destination marketing, 30 employees of BPC have been selected applying the non-probability judgmental sampling technique. Through the use of interviews, the author has examined the two social media applications, Facebook and Twitter used by Bangladesh Parjatan Corporation (BPC) and the strategies implemented by BPC in terms of its social media applications for destination marketing. Finally, the implications of these findings are discussed and some recommendations have been made for the chosen entity.

Keywords: Social Media, Destination Marketing

Jel Classification: M31