Volume-10, Issue-1, June-2022
Initial Submission Accepted upto : May 10, 2022
Welcome
The Jahangirnagar University Journal of Marketing (JUJM) is inviting original research paper focusing on theoretical, practical or methodical contribution. The journal encourages originality and novelty of works of the researchers for publication. The publication in the Jahangirnagar University Journal of Marketing ensures rigorous double blinded peer review process. Authors are requested to submit their paper to the Editor of Jahangirnagar University Journal of Marketing according to the guidelines
Aims And Scope
Jahangirnagar University Journal of Marketing publishes the manuscripts in the area of business and economics. As an interdisciplinary journal, Jahangirnagar University Journal of Marketing serves academicians and practitioners in the field of business and economics. It is an appropriate outlet for the research paper designed to be of interest, concern, and applied value to its audience of scholars and professionals. Manuscripts may be conceptual or empirical in nature focusing quantitative, qualitative and/or mixed method analysis.
Latest Article
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April 26, 2022 Volume-6, Issue-1, June-2018 Others
Factors affecting Consumer Purchase Decisions of Medicine without Prescriptions in OTC: A Study in Bangladesh
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April 26, 2022 Volume-6, Issue-1, June-2018 Others
Factors Influencing Customers’ Usage of Mobile Banking: an Empirical Study on Banking Sector in Bangladesh
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April 26, 2022 Volume-6, Issue-1, June-2018 Others
Factors Affecting Fashion Apparel Purchase Decision in Khulna City of Bangladesh
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November 10, 2023 Volume-6, Issue-1, June-2018 Others
Consumer Evaluation of Brand Extension in Beverage Industry of Bangladesh
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November 10, 2023 Volume-6, Issue-1, June-2018 Others
Relationship of Benevolence, Integrity, Capability and Trust in online shopping in Developing Country: A Study on Bangladeshi Online Shoppers